This article details Octoplay’s expansion in the North American market through a partnership with Rush Street Interactive and its BetRivers brand in New Jersey. Here’s a summary of the key information:
Partnership Overview:
- Octoplay, an award-winning game supplier, has partnered with Rush Street Interactive (RSI) and its BetRivers brand
- This partnership specifically covers the New Jersey iGaming market
- The companies have previously collaborated in Ontario, Canada, and Mexico
Product Offering:
- Octoplay is offering eight of its best-performing games to BetRivers customers in New Jersey
- Featured games include 777 Hot Reels: Supercharged and Juicy Rolls: Feature Frenzy
Strategic Context:
- This represents an expansion in the highly competitive and lucrative New Jersey market
- RSI already holds a license and operates the BetRivers platform in New Jersey
Executive Commentary:
- Ralitsa Georgieva, Octoplay’s Director of Business Development, described this as a “significant milestone” in their North American growth trajectory
- Richard Schwartz, RSI CEO, highlighted Octoplay’s “innovative approach to content development” as a good fit for the BetRivers platform
- Schwartz emphasized that RSI and BetRivers are focused on delivering the best possible experience to customers
Octoplay’s Recent Expansions:
- In May, Octoplay introduced its Jackpot Blitz with BetMGM in Ontario, Canada
- In Europe, the company has maintained momentum through:
- A supplier license from the Danish Gambling Regulator (Danske Spil)
- An expansion with BoyleSports in the United Kingdom in April
