This article details Fanatics Sportsbook’s new advertising campaign featuring Livvy Dunne, timed to coincide with the football season. Here’s a summary of the key information:

Advertising Campaign Overview:

• Fanatics Sportsbook has launched a series of football-themed advertisements featuring Livvy Dunne, a College National Champion athlete and cultural influencer
• The campaign consists of three cinematic ads called “Explained by Livvy Dunne”
• Two ads have already aired, with a third expected to be released soon

Campaign Content:

• The ads highlight Fanatics Sportsbook’s key features:
  1. FanCash rewards
  2. Fair Play protection
  3. Gameday Guarantee FanCash promotion

Specific Advertisements:

1. First Ad (30-second): Focuses on Fanatics’ Gameday Guarantee

   • Available for college and pro football games through October
   • New customers can get up to $100 in FanCash back if their first football bet loses on game day

2. Second Ad: Highlights Fanatics’ Fair Play protection

   • Protects all pro football player prop bets
   • Offers refund or pays out as a win if a player is ruled out due to a first-half injury

3. Third Ad (Upcoming): Expected to highlight FanCash rewards

Distribution:

• The campaign launched on August 18
• Ads are running on major TV networks, out-of-home (OOH) advertising, online video (OLV), audio, podcasts, and other digital channels

Executive Commentary:

• Livvy Dunne expressed excitement about the partnership, describing Fanatics Sportsbook as “easy to use, genuinely fun, and makes the whole experience feel more like being part of the game”
• Selena Kalvaria, Fanatics Betting and Gaming’s Chief Marketing Officer, emphasized that by working with a “cultural force like Livvy,” they’re expanding their reach with both existing betting audiences and new ones
• Kalvaria positioned Fanatics as a “disruptor brand” in the sports betting market