This article details DraftKings’ expansion of its Golden Nugget Online Casino brand into Ontario, Canada. Here’s a summary of the key information:
Market Expansion:
- DraftKings has launched its Golden Nugget Online Casino in Ontario, Canada
- This marks the brand’s first expansion outside of the United States
- Ontario is now the fifth jurisdiction where Golden Nugget Online Gaming operates
Product Offering:
- The platform features 2,000 online slot titles
- Also includes classic table games and other casino options
- Uses a dedicated technology stack built by DraftKings
- Offers exclusive content, smooth navigation, premium support, and a dynamic loyalty program
Strategic Context:
- DraftKings acquired the Golden Nugget Online Gaming brand in 2022
- The company has been actively working to expand its footprint in regulated iGaming markets across North America
- Despite slower regulatory approval for online casinos compared to sports betting, the sector has been generating strong gross gaming revenue
Geographical Presence:
- In addition to Ontario, Golden Nugget Online Gaming operates in four U.S. states:
- Michigan
- New Jersey
- Pennsylvania
- West Virginia
- All jurisdictions support mobile app play, allowing access throughout the state or province
Executive Commentary:
- Matt Kalish, DraftKings NA President, highlighted the iconic status of the Golden Nugget brand
- He emphasized the comprehensive offering including hundreds of popular games, exclusive content, and cutting-edge technology
- Kalish expressed excitement about bringing the brand to Ontario’s significant market