This article details a new content agreement between Betsson and ELA Games in Denmark. Here’s a summary of the key information:

Partnership Overview:

• ELA Games, an innovative slot games provider, has entered into a content agreement with Betsson, a leading betting and gaming operator
• The agreement specifically applies to the Danish gambling market

Strategic Benefits:

• For Betsson: The deal will expand their game offering with hit titles from ELA Games, helping them engage new audiences and strengthen their portfolio
• For ELA Games: This partnership furthers their European expansion strategy and gives them access to Betsson’s large player base in Denmark

Game Features:

• ELA Games’ titles are described as having visually appealing themes, engaging mechanics, and attractive winning opportunities
• Specific games mentioned that will be available to Danish players include:
  • Flame Fruits Frenzy
  • Cash of Gods
  • It’s Shark Time
  • Other hit games

Executive Commentary:

• Laura Peretta, Betsson Group’s Head of Supplier Relations, expressed pleasure at welcoming ELA Games to their Danish portfolio, noting their creative approach and high-quality content align with Betsson’s commitment to diverse entertainment

• Marharyta Yerina, ELA Games’ Managing Director, described the deal as a major part of their growth plan, highlighting that it enables them to reach a large player base while providing innovative entertainment

Company Context:

• In June, ELA Games expanded its B2B offering with an upgrade of its comprehensive Client Area
• This partnership represents ELA Games’ continued expansion in European markets